Rural Tourism Product Development Zhang Village As An Example To Anji

Today,rural tourism worldwide has been favored by a growing number of tourists,it has become an important part of the tourism industry.Rural Tourism in China started late,but with the dramatic improvements in standards of living,leisure and the changing concept of income and leisure time,the gradual increase in rural tourism is becoming an important choice urban residents traveling,and received flourish.China's current rural tourism development is not yet mature,on the one hand, in the tourism product design is still in the early stages of development,the lack of more mature theoretical guidance;on the other hand,the existing rural tourism products has been difficult to adapt to the fast-growing tourism market new demands, affecting the sustained and healthy development of rural tourism.Zhangcun towns located the southwestern of Anji County,the mountain of Longwang,connected Baofu and Hanghai in the Northeast,connected Ningguo in Anhui province and Lin'an city in Zhejiang province.Under the jurisdiction of the town village,Changtan,Lang village,Futang,Gaoshan,Zhangli,Gaoer,Maoshan nine administrative villages,205 villages,total land area of 107.8 square kilometers. Zhangcun towns and villages have the original and unusual natural scenery,thick history,culture and colorful folk customs,excellent conditions for the development of rural tourism.How to use these rich resources of the rural landscape development of rural tourism,to promote local rural industrial structure adjustment,economic development and the peasants to get rich is to put an important issue in the current.In this paper,using the theory of sustainable tourism product life cycle theory, demand theory tourists and tourism marketing theory,in research on the basis of the relevant literature,discusses the village of Anji Zhang rural tourism product development and existing problems of the status quo,through market research questionnaire,right chapter Anji Village of tourists from the structure and behavioral characteristics were analyzed on this basis,the village of Anji Zhang rural tourism source markets of the tourism market division and positioning,right chapter Anji Village,rural tourism product development design was discussed with a view to the promotion of Angi of the sustainability of tourism development. Papers were divided into six chapters.The first chapter is the introductory part.It Systematically explores the general problem,research significance,methods and research content,while the situation at home and abroad related to academic studies were combed.ChapterⅡ,described the building of rural tourism,and new rural relations of harmony and unity.ChapterⅢ,to rural tourism product development, theoretical basis and the rural tourism product innovation and development of the principles,strategies,market positioning and the development of procedures for the study.ChapterⅣ,rural tourism product development model and standardization of the construction carried out more in-depth study.ChapterⅤ,to Anji s village as a case, do empirical research,analysis of the chapter the village of tourist resources and tourist market characteristics,made Zhang Village,rural tourism product development, functional requirements,products,systems and marketing strategies.ChapterⅥpolicy proposals and expectations.