Study On The Marketing Strategy Of Rural Tourism In Anji County Agricultural Products

In recent years, rural tourism booming development to promote rural economic restructuring and expand has played a positive role to increase rural employment and rural incomes. The rural tourism products development production and marketing are undoubtedly an important part of rural tourism development. It can not only enrich the content of rural tourism and make agricultural products reveal the versatility of its goods and improve the additional value of rural tourism and promote the whole development level of rural tourism industry.Anji county, this paper reviews and summarizes the current development of rural tourism; In anji county, the operation mode of the rural tourism, business management pattern, the industry association management pattern, the village collective business management mode, individual farmers management pattern have carried on the brief summary. Anji county, on this basis, this paper discusses the rural tourism to the role of the marketing of agricultural products, promote local marketing to increase added value of agricultural products, improve the added value of agriculture in the marginal effect, promote rural industry integration optimization of industrial structure, promoting agricultural directly into the field of trade in services.For farm marketing in anji county, rural tourism, studied the present situation and the existing problems to distinguish between the traditional and emerging two different morphological characteristics of rural tourism marketing of agricultural products. By self-made questionnaire, in anji county rural tourism consumers purchase intention, attention, buying experience for agricultural produce, desire, etc. On the basis of data statistics, analysis, and points out that the anji county rural tourism marketing of agricultural products, there are lack of finishing products; Product brand line; Product sales imbalance; The problem such as distribution channels of a single.At the end of the article, Anji county in view of the problems of rural tourism in the process of the marketing of agricultural products and the questionnaire results, some advices in anji county rural tourism agricultural products sales of new theories, new ideas, to explore new models of rural tourism under the background of agricultural products sales for anji county rural tourism agricultural products sales ideas and strategy has certain practical value.