Analysis Of The Operating Model In China's Onliner Game Industry

With the rapid development of information technology and the increasing popularity of the Internet, online game concept into our daily lives. From the first online game introduced in 2000, China's online game industry just gone through a decade of hardships. Currently, online game industry has been with film, television, music, as the most important cultural and entertainment industries in the world. The online game has caused widespread controversy, but it showed the vitality from scratch, online games and game industry's influence is growing. Whether from the perspective of economic growth or from the perspective of social and cultural phenomenon, has maintained adequate strength and charm. However, decades of development fall far short of the online gaming industry, our game developers, operators and consumers have also been exploring the China market and social needs of the development.863 plan the development of the online gaming industry to provide financial support. However, there is no doubt that China's online game industry is still in the early stage of development, one of the huge demand for modern interactive entertainment game will make the network to gain a foothold in the massive Chinese, but on its future development is still unpredictable, particularly In this rapidly changing era.In this paper, China's online game industry, for example, through extensive literature research and analysis, summarized the development of China's online game industry history and the current Chinese online game types and characteristics of enterprises. Then, in the three countries of the South Korean online game industry from the business model, market environment and future development of the space of three aspects of a comprehensive comparison, that Chinese online games industry in the development of deficiencies, summarized the experience of the US-ROK and reference. On this basis, the current Chinese online game industry development model and profit model of the detailed interpretation.This paper would be promote Online game companies to develop games with reference value.