The Research Of The Online Game Industry Capital Operation Mode

The rapid development of the online game industry is concerned of all sectors of thesociety. However, we can not deny that there is little theoretical support for the developmentof how to promote the online game industry, particularly the relevant assertions for capitaloperations. So the analysis on the capital operation model of online game has importanttheoretical value and practical significance for regulating the online game industry.Online game industry is an emerging industry. It has been formed the early formativestage from last century. Online game industry is growing rapidly toward maturity. Onlinegame industry develops from little in the entire network to the current important economiccomponent of network.This paper firstly introduced the concept, classifies, development history and situation athome and abroad of the online game industry, and also analyzed the capital operation modelof online game industry. Online game industry is full with high-risk and high-return. Theprofit rate of the online game industry has an inverse relationship with its industry scale. Itmeans the expansion of industry scale will cause a quick reduction of profit rates.In the development history of online game industry, along with the demands ofmarket-scale, enterprise-standardization and competition within the industry, the currentsituation required the enterprises effectively operates its capital and achieves the healthydevelopment, no matter considered objectively or subjectively. It is not to be neglected thatthe current situation of online game industry and research of capital operation is very meagerin China, and cannot operates capital effectively to achieve the purposes of effective use ofcapital and the rapid development of online game industry. It is very important that furtherenhanced the advantages of online game industry in China, keep the stable developmentsituation and solve the development issues in the whole industry.