Study Of The Impact And The Countermeasures By Foreign Capital M&A On China's Retail Industry

In 2005 has opened since the Chinese retail trade market, the foreign capital retail sales financial group speeds up gradually in China's investment step, the merger and acquisition China retail trade tendency is in particular more obvious. The retail sales enterprise's fast growth mainly benefits from the extension type expansion. This kind of expansion, mainly realized through two methods, one is direct investment, namely directly establish gate shop network in each place, increase gate shop quantity; the other, the merge and the purchase, through purchases profession internal enterprise resources in the goal countries, the international retail sales enterprise can occupate their market.The overseas-funded enterprises who devote in entering the China retail market, enters and expans with the fast promotion is the priority target in China, and the next is above this foundation, realize the control even is monopolizes to the profession.However opposited at direct investment, which may need big investment scale and the long recovery time,as well as the Chinese commercial space big span actual situation, establishes own certainly cross region gate shop network through the merger and acquisition is the first choice of the overseas-funded enterprise.In addition, the financial crisis in 2008 causes various professions all to face the large-scale adjustment, simultaneously gave the retail sales profession to take the more merger and acquisition opportunities, this meants that the retail sales enterprise will face the conformity in wide range, some analyst believed, this would also carriy on the profession reform for China, so that the opportunities to realize the implementation standardization management has been brought.Because of the open of our country retail market, the foreign capital retail sales enterprises had been separated from the policy-type limits, such as the region, the stockholder's rights,the quantity and the way of set up and so on, they appear comprehensively exceptionally excitedly in marching China retail market.Recently,several years'data indicated that, the foreign capital retail sales enterprise mergerred and acquisited China Retail sales Enterprise's activity is extremely active, this still brought the various influence to our country which was at the initial period. The foreign capital retail sales enterprise enters the Chinese market through merger and acquisition.This can pour into the massive investments and advanced managerial experience for our country's retails enterprise, and also can form the huge pressure to the Chinese native retail sales enterprises, the goal of the merger and acquisition on China Enterprise's is not invests the fund and the dissemination advanced management idea, the foreign capital's real goal is to control the profession trend,and gain more profits. This also is the capital essence.Therefore in the contest to the high management level and the abundant capital strength of the transnational capital,the Chinese native retail sales enterprises which run on the road in the expansion, always difficult to run away from the transnational capital control. The foreign capital retail sales enterprise's keen competition will intensify " the Merger and Acquisition Tide " development in our country's fast consumable market, the retail trade merger and acquisition has been increasingly fierce.Facing the foreign capital's merger and acquisition activities in our etails area, we must face it rationality, on the analization of the influence foundation of the foreign capital merger and acquisition in retail trade, this article proposes the corresponding strategic countermeasure from three stratification planes such as the government, the enterprise and the social, and than through develops the typical enterprise success case to our country retail trade to carry on the analysis, explicited that the overseas-funded enterprises are not invincible, finally obtains the goal that our country's enterprise should be understand the competition cooperation relation with the foreign capital retail sales enterprises, and compete strive for the cooperation, achieves the communal development. Therefore, the merger and acquisition investment has become the mainstream in the international direct investment, how does the straight manner, see clearly the foreign capital merger and acquisition to the Chinese retail trade positive and negative influences, uses foreign capital merger and acquisition the way well, takes the effective action, raises its manager, evades its short, pours into the continuously power for our country's economical development, is precisely the key point which this article elaborates is at.