Study On Sustainable Development Of Rural Tourism In Jinhua

The development of rural tourism is an important part of the new socialist countryside construction. Meanwhile, scientific development of rural tourism plays an active role in the protection of ecological environment and promote national culture, to enrich and optimize the tourism product mix, industrial structure, regional structure and market structure. Currentlyjinhua rural tourism is growing quickly, it has potential market, good development prospects, but the overall level of development is still in its primary stage. Based on the scientific development concept, response to the central authorities'strengthen the "new countryside construction" policy, this paper carried out relevant research on how to properly take on the Jinhua rural tourism sustainable development road and put forward opinions and suggestions, looking forward to contributing to the development of rural tourism in Jinhua, thus adding bricks to Jinhua new rural construction. This article based on in-depth study and understanding of the meaning of rural tourism, takes sustainable development theory as a guide, learning from our predecessors' insights on the sustainable development of tourism, based on Chinese characteristics, Jinhua characteristics, first, from a theoretical point of view, analyses the meaning of sustainable developmen of the rural tourism t. Then, select Jinhua City's rural tourism as a typical case, to carry out the investigation of visitor experience to visit the main operator body. And through communication with relevant government departments, from combination of theory and practice, quantitative and qualitative point of view. attempt to probe into Jinhua rural tourism development model, the attractiveness of rural tourism and rural development potential, etc.Paper is divided into five chapters. The first chapter, Introduction. Summarizes the research background and significance, research methods and content, and sort out and review on relevant academic studies at home and abroad. Chapter II, Analysis of Jinhua's Rural Tourism development status. A brief review of the development process of tourism, classify and evaluate Jinhua existing villages tourism activities, summarize developmental characteristics. Chapter III, Jinhua rural tourism investigation and analysis. Based on Chapter II, through in-field rural tourist questionnaire survey, visiting the relevant government functional departments and some rural tourism operators, explore the various elements of rural tourism development. Chapter IV, analysis on influencing factors in the sustainable development of Jinhua rural tourism. Based on Chapter III research result, points out problems in Jinhua rural tourism development in resource use, rural characteristics, performance and functions of the government departments in areas such as coordination and management. And then focus on key factors such as resource conservation, market development, industrial upgrading, the Government supports. Chapter V, Jinhua sustainable rural tourism development proposals. Based on the previous investigation and analysis of the text, putting forward Jinhua sustainable development of rural tourism, we must first clear and implement sustainable development thought. Second, encourage the main management body to diversify and take the quality-oriented road. In addition, should focus on rural areas of expression, optimize the rural industrial structure, and through deep excavation of resource characteristics, raising product grades. on government management levels, it is recommended to deepen reform, improve government supervision. Fianlly, the article summarizes the shortcomings in the study and research prospects.