Research On The Development Of Rural Tourism In Xiandu Zhejiang

With the rise of the rural tourism industry,the expectation of rural tourism,the development of rural tourism has become a new type of tourism products.And the rich Zhejiang province "green city" reputation of Xiandu,although the economic strength is not strong,but with abundant natural resources and historical and cultural resources,rise above the common herd in the tourism of Zhejiang province.The development of rural tourism has a good market prospect and become the new direction of tourism industry.In recent years,Xiandu rural tourism development has encountered many problems,solve the problem of rural tourism development"imminent.In this paper,the development of rural tourism in Zhejiang "as the research object,through the questionnaire and interviews,using the SWOT analysis method research and analysis,found that now Xiandu problems of rural tourism,rural tourism experiences from the successful cases,explore the development pattern of rural tourism Xiandu,puts forward the Optimization Countermeasures of eco tourism development Xiandu countryside,solve the problems existing in the development of rural tourism",to provide a theoretical basis for the practice of tourism,promote the sustainable development of rural tourism xiandu.Therefore,the research on rural tourism has great Xiandu,practical significance and theoretical significance.The first part of this paper is the introduction,mainly on the significance of this study,research methods and research status at home and abroad.This is the basic part of this paper.In this article,we will send in zhejiang rural tourism development as the research object,the purpose is to find the send rural tourism problems,in order to put forward the countermeasures to solve the problem,to improve the send tourism development has great theoretical significance and practical significance.According to the research and research on the development of rural tourism in China and abroad,the research on the development of rural tourism in China started late,but the development was rapid.This paper mainly USES literature analysis,interview method,questionnaire survey,statistical method and SWOT analysis.The second part is the research and Analysis on the status quo of rural tourism of Zhejiang xiandu.The natural tourism,human resources and rural tourism resources are mainly reflected in the rural tourism resources of xiandu.To send the status quo of rural tourism development in tourist social demographic characteristics analysis,separately from the group,gender,age,cultural degree,occupation and income condition is analyzed.Using the SWOT analysis,the advantages,disadvantages,opportunities and threats of ecotourism in fairyland are analyzed.The third part is the analysis of the development of eco tourism in Zhejiang and sums up the existing problems of rural xiandu.The fourth part,from strengthening send rural tourism ecological model,to send town in rural eco-tourism characteristics,increase financial investment and innovative marketing methods,heighten the rural tourism brand,to strengthen the construction of talent team management and increasing security system that seven aspects,proposed send several countermeasures for the sustainable development of rural tourism.This paper takes Zhejiang Xiandu rural tourism as the research object,to overcome the problems,put forward the sustainable development strategy.This paper also innovative design for rural tourism tourism products".This thesis creatively put forward two models for the development of tailored Mobile Games Xiandu tourism,the name of the game called "dream" "," B&B,also designed Xiandu "palm Xiandu"APP.Discussion on Zhejiang Xiandu rural tourism sustainable development,has practical significance and reference value for Chinese rural tourism development.