Study On The Affection Of On-Line Presentation On The Internet Shopping Perceived Risk

In recent years Internet shopping market in our country have been growing sharply , many companies are involve and compete for their market share, but the security,product presentation and similar problems limit the development of Internet shopping. This paper sum up eight factors of Internet shopping perceived risk on garment performance and four kinds of on line garment presentation base on the Internet shopping perceived risk theory and on line garment presentation theory with the special characters of garment, and then get the data on the experimentation we set, according to the analysis of the data we found that 1.Flat presentation make consumer had highest Internet shopping garment performance perceived risk. 2.Real model presentation is the best presentation that can show the garment performance vividly and keeping the consumer perceived risk in a low level. 3 Internet shopping garment performance perceived risk in manikin presentation is in the mid of the four. 4.Visual try-on presentation is show well on garment fitting and garment comfort, but presentation on other aspects of the garment make consumer perceived risk in high level.