Research On Development Strategy Of China Tietong Bozhou Branch

As part of the state-owned Assets Supervision and Administration Commission, China Tietong which has been establishied in December 26,2000, is one of china's six state-owned telecom operatoes before May 23,2008, mainly engaged in international and domestic long-distance telephone,local fixed telephone,data services, internet business,on-line viedo,Net Element lesed,paging , special communications business of rail transport, etc. Since May 23,2008,as paart of Chia MobileChina .Tietong Bozhou branch is a branch of China Tietong in bozhou, which is mainly responsible for the business in bozhou.Since the establishment of China Tietong Bozhou brabch,after the "constructing which faring and deveping,and roundly entering the stage of a social market", and "emphasizing the characteristics, focusing on devopmeng and the rational devopment stage of special network together with regionalization",the company has made certain achievements in the business,but because of pre-devopment direction was not clear,operation and management were rough,investment returns were correspondingly poor,particularly beacause of the continued deterioration of market conditions,operation of the existing fixed-line services faced unprecedented difficulties,and this resulted in the obvious slowdown of company's pace of devopment,the rapid increase in the cost of rigidity,and the gradual decline of profitability,then the company has been plunged in hot water.Therefore,establishing the strategy of scientific devopment as soon as possible has become the urgent affairs of China Tietong Bozhou branch.This paper based on the theoretical analysis of Development Strategy,through analyzing the existing problems of Bozhou branch's formulation and implementation of early stratagy,and according to analysis of the current external environment,internal resources and the main issues in the course of company's operating,proposed how should China Tietong Bouzhou branch to establish the guiding ideology of devoping strategic and the strategic objectives,and according to the business developent,resource utilization,investment efficiency,cost control,financing channels,service improving and network optimizatint,mobile convergence,strategic security,and other aspects,proposed measures of the development strategy,and provided reference for the formulation of development strategies of China Tietong Bozhou branch.