The External Environment Analysis Of Enterprise Competitiveness And The Countermeasures Research

Competition is the driving force for existence and development in the market economy, and it is the source of the vitality for enterprises. How to promote competitive advantage is the most important issue for the continued development of enterprises. In the backdrop of economic globalization and China's entry into the WTO, China opens its markets more fully, and the domestic and foreign market competition rule gradually unifies. The competition of our enterprises is showing the domestic competition internationalizes status.Under the market economy condition, the enterprise is an open economic system and needs to exchange material, energy and information with external environment continuously. The different external environment would lead to the difference of the competitive advantage of enterprises. Therefore, to research the enterprise competitiveness external environment, in fact, is to explore how to develop and maintain the competitive advantage in the dynamic external environment.First, on the basis of the overall introduction of theories of enterprise competitiveness in domestic and international, the article analyzes the factors that affect the enterprise competitiveness. Secondly, it inquires into the influence of the external environment on the competitiveness of enterprises from the economic system, market structure, technology, education and culture system, industry structure, related businesses, government, society. Then, in view of the external environment likely to be neglected, takes measures to enhance the enterprise competitiveness. Finally, in view of the enterprises present situation in Western China, through analysis of the advantages and disadvantages of the external environment, makes recommendations for enhancing the Western China enterprises competitiveness.