Study On Competitive Strategy Of Retail Market For Product Oil In Some Region Of PETROCHINA

The retail market of the product oil has been a shortcoming of PETROCHINA Company Limited (PETROCHINA) (Stock symbol 601857) for years. The retail market of PETROCHINA has been deficit year after year in recent years, especially in 2008, the deficit of the part of its oil refining and sales made the profit of the company to decrease 72%, of which the retail market is more serious. Therefore it plays an important role in improving the whole benefit of this company to better the retail market. By studying the main factors which influence the core-competitiveness in the oil sales company of PETROCHINA in recent years and furthermore extending the concrete jobs which must be improved in the stated-owned enterprises of that industry, the thesis has realistic reference value for the reform of the oil sales industry.This paper uses financial analysis with the net profit, net cash flow and net present value, and microeconomic analysis such as oligopoly model of price analysis and decision tree analysis. With the above methods, the thesis analyzes economic benefits of retail service of the product oil, furthermore the oil policy, reform object, economic environment and the macro regulation and control. During analyzing it uses practical cases.