Study On The Marketing Strategy Of Adipic Acid In PetroChina Company Limited

Enterprises are facing more and more competitions under the globalization of economic. In order to survive and develop further,advanced managing thoughts,modes and methods must be adopted and marketing must be enhanced for the enterprises to win in the competition. The Adipic acid marketing work in PetroChina Company Limited loses the advantage of sale marketing during the influence of lots of import and Adipic acid factories extension and new construction,as well as economic crisis.PetroChina Company Limited as the biggest enterprise,the future market is pessimistic,how to win in the future fierce market competition, becomes the main problem today.This article mainly utilizes the theory of marketing,through the way of consulting materials,correcting the data and making inquiries with consumers etc,knows the detail conditions of the Adipic acid market,analyses every aspect of influencing Adipic acid market, from some aspects of product,p(?),pla(?) and promotion etc.provides(?) in working out marketing strategy.This article has practical significance of Adipic acid manage in PetroChina Company Limited through drafting marketing strategy tallied with actual situation with using the comprehensive analysis method of inner and outer environment factors,SWOT analysis and modern manage idea and concept.