Meihua Biotechnology Company Probiotics Marketing Strategy Research

in the fierce market competition environment, meihua biotechnology company only change as soon as possible and business development strategy, introducing modern marketing idea, the comprehensive implementation of marketing management, market-oriented, regard customer as the center, with benefits for target, according to the customer demand and operating environment change adjust product and service, so as to improve the competitive ability and market share, in the competition. This paper tries to background of biological technology Co., LTD. Took marketing this problem is studied. This article first introduces background and significance of the study of existing research results at home and abroad and classification of probiotics, then reviewed the basic theory of series product marketing, the definition of probiotics are analyzed and the development direction, Research progress and application in food industry, then summarizes meihua biotechnology company probiotics, etc. Series of products in the market marketing related theory of probiotic products marketing, the connotation of different theories, marketing, so as to analyze the whole article writing a solid theoretical basis. Meihua biotechnology company mainly includes comprehensive competitive advantage of talents with high quality, strong strength, high market share and disadvantages business outlets, no less, market segmentation marketing method is simple, lack of differentiation single standard service and so on; Continued economic growth opportunities, including health care consciousness enhancement, the medical care and masses of understanding of probiotic products increased year by year, the product demand is increasing, etc; increasing market bare Threat from abroad and domestic production enterprise probiotic products and their competitors. Marketing ability, as the core ability of enterprise management, faced with many challenges and opportunities. The enterprise marketing strategy of level directly related to the survival and development of enterprises, and only scientifically and objectively analyses the enterprise marketing situation, the enterprise marketing strategy of the advantages and disadvantages of the existing enterprise, solve problems and contradictions result, to better promote the long-term development of the enterprise. This article chooses meihua biotechnology Co., LTD probiotic products such as the research object, its unique advantage in the market, the tremendous potential, existing problems and coping strategies, makes a comprehensive study. The company is briefly introduced the basic situation of probiotics industry, domestic and international market analysis, the study of biotechnology company meihua marketing development strategy and target market, strengthening the strategic choice of the direction and strategy of "green, environmental protection, high quality, high-tech" localization goals. At the same time, the key will be to strategic research strategy, using the traditional marketing combination on the basis of introducing theory, and emphasizes the brand marketing, network marketing and relationship marketing, many new marketing concept, make its more advanced marketing strategy. Put forward the marketing strategies and marketing activities of effective control measures. To further optimize the products and marketing strategy to lay the foundation. With SWOT analysis, through the market segmentation, biological choice for meihua target market. And formulate probiotic products market development strategy and product portfolio strategy, put a level customer demand as the key research, further perfect products, in the fierce competition in the market development and survival. The next few years, probiotic products in foreign markets, a favorable development momentum will continue, and China's probiotics market also exists a huge market space and development prospects. Perhaps in the next 5 - 10 years, probiotic products are likely to be the most rapidly developing markets of China, the most development potential of a new product. Because probiotic products with the characteristics of consumers will soon be interested in it, we have reason to believe that probiotic products are popular in all of China the day was coming.