Bank Credit Card Management Of High-end Customers

Commercial banks since 2003 started the "Happy Valley enclosure" type of credit card business expansion and market share in high-speed rapid occupation, the basic pattern of the credit card market has taken shape. However, as economic development, an increasingly competitive credit card market, and accumulated to a certain number of credit card industry has entered the "intensive" era, the face of tough market conditions, commercial banks are adjusting their marketing strategy, will focus on transformation in the. the high-end competition in the market, highlighting products, personalized service, more emphasis on marketing high-end customers, as well as maintenance services.This article draws on the history of credit cards at home and abroad, analyzing the credit card market and the current status quo and future development prospects of the high-end market exists for the XX bank's marketing strategy as well as high-end customer marketing simple maintenance services is not in place after the issue, in accordance with customer management theory of the high-end market and the definition of high-end customers, combined with the commercial banks now target customers on the high-end market positioning of the XX banks to expand the marketing high-end customers to maintain the work of rationalization proposals and effective response. In addition, the article also designed for the XX banks have a certain feasibility of incentives for marketing personnel, the measure would fully mobilize the initiative marketing personnel, more effective guarantee of the continued expansion of high-end market.In this article the research process, the main research methods applied empirical analysis and case analysis. Tthe greatest innovation of this high-end customers in the follow-up maintenance services put forward new ideas and strategies, not only to expand the market for high-end customers to maintain, but also proposed a new marketing staff with the feasibility of incentive programs, better to promote healthy competition in the credit card market and development.