High Value Customers Of Communication Industry

The high value customers as the communication industry’s core customerresources are valued by all enterprises. The focal point of customer valueresearch is to separate the high value customers out of the ordinary customers,assess the loss risk according to its own characteristics, reduce the loss ofcustomer value so as to enhance the corporate profits.Based on the customer value evaluation system, combined with hierarchyanalysis, principal component analysis and other instruments, this articleproposes “1+N” pattern clustering analysis which is more suitable for thisenterprise based on the cluster analysis to make the analysis work characteristicdescription more comprehensive, the model better expansibility, the purposemore stronger, and establish the high value customer segmentation model on thisbasis. After screening for high value customers, this article makes boldinnovation aiming at the correctness, timeliness, and comprehensiveness defectsin the early warning analysis of the index configuration warning discriminationmethod and the comprehensive evaluation method, develops the core customerearly warning model. This new model establishes the evaluation system througha number of indicators which can explore the potential influence factors in manyindicators and greatly improve the overall effect of early warning assessment.Also the analysis of this study provides new ideas and direction for the highvalue customer analysis research of the communication industry.