Study On The Catering Business Strategy Of Weifang Hotel

With the development of global economy integration, market competition is becoming more and more violent and the market environment is becoming even more complex. How to establish an enterprise management strategy suitable for their development based on inner and external practical circumstances is very important in nowadays enterprise engagement. This thesis studied the development strategy of catering in Weifang Hotel.The thesis studied the overseas and the domestic catering market, and also it analysed the practical situation of the catering in Weifang Hotel. Combining their own catering characteristics,-this thesis pointed out the management development direction, that is:Weifang Hotel should put their working emphases in processing local dish system with a working standards and providing affection services.The development strategy of Weifang Hotel in this thesis has important significance for the long-term development of Weifang Hotel catering. And also, it gives useful references for other domestic star hotel when they make their own development strategy.4 pictures; 5 statistics; 39 reference documentation...