The Effect Of Coping Style And Involvement On Status Quo Bias

Decision making is an important and unavoidable activity in our daily life,when an individual facing some risk scene ,how the decision is made is the main problem in decision making research .Status quo bias describes a behaviour tendency which occurs disproportionately often when individuals making their decisions,individuals under this influence will prefer to select a previously chosen alternative or a option which can maintain status quo.Early research about individual differences' influence to the decision result was ignored as some kind of errors.At the present time only few researches concern the relationship between individual differences and decision making:personality,cognition and age was involved in those researches as individual differences.Coping style as one factor of individual differences was defined as "the adopted cognitive and behavioral style when facing setback or pressure",researches were that the relationship between coping style and decison making was not too thick,the few papers about this question were concentrated on the field of career decision making.Some researchers had studied the relationship between involvement and decision making indeed,but they didn't put the involvement and the coping style together to research their influence to decision making,thus their conclusion can't describe the reality of decision.The present study is based on early researches,focus that people facing different decision mission(simple decision or sequential decision),how the individual differences(coping style) and situational factor influence on status quo bias.Pretest:pick up two decision scene for formal study.Study 1 on questionnaire matching fabled decision scene method which is popular in decision making research,one fabled decision scene as the task,study how the individual differences(coping style) and situational factor(involvment) influence on status quo bias in simple decision.The result shows that coping style and involvement have significant interaction effect on objects' attitude to maintain the status quo.Study 2 on fabled decision scene as the task,study how the individual differences(coping style) and situational factor(involvment) influence on status quo bias in sequential decision.The result shows that status quo bias depend on the object's coping style is positive or negative,the level of involvement can't predict the status quo bias.