The Study Of The Government Crisis Public Relation Under News Conditions

With the arrival of the new century, the world has moved into a new era-the information age. Though the use of the Internet, streaming media, forums and communication tools and other special media as the carrier, information is in people's lives, therir work play, making an increasingly important impact.In recent years, groups of public events sudden significant increase in the frequency of various types of events in the production of many areas of life one after another. Compared with the past, at any time, information, media, also for its timely, open, sharing, interaction and other features make the crisis in the dissemination of information faster and broader dissemination channels, control the dissemination of information more difficult. Therefore, under the crisis management in the information age has its unique complexity, must arouse a high degree of attention of the government, and then to the simple concept before and means to deal with, easy to place the information out of control and escalation of the crisis. How to correctly understand the crisis in the Information Age, how to effectively carry out public relations crisis for the information environment, is currently our government must face one of the important issues.This first part of this article describes, first, the information environment and its crisis, the crisis in public relations and other core concepts. Secondly, it covers the combined-cycle theory of crisis management and responsible government theory, risk society theory, as well as the dissemination of information, "agenda-setting" theory to provide theoretical support for the proposition, it then analyzes the information era characterized by the dissemination of information and communication channels to pave the way for part two.The second part analyzes the information age and our government in a crisis, under the overall concept of public relations, resource advantages, as well as the means of disposing of three aspects of the status quo, in-depth mining of the current crisis in our government's public handling the various problems that exist, and at the same time from our basic philosophy, institutional and human resources, institutional and legal aspects, with emphasis explores the specific reasons for such issues.PartⅢof the article addresses the above issues and to explore the causes of, respectively, from the information system of the Age of Crisis & construction, disposition taken by the Government during the crisis as ways and means in terms of both innovation and put forward a specific proposal.In summary, the article focuses on theory and practice combine highly targeted, the Information Age government crisis PR strategy has a strong practical significance.