A Study On Passenger Vehicles Market Research Based On Response Surface Method

This paper introduces the response surface method, which is applied to the car market analysis. The process steps of vehicle market analysis using response surface is given in this paper. Then we set an example of 2008 China vehicle market data as empirical research, which can prove the feasibility of this method. Using Response surface method to the fields is not only to extend application of Response surface method, but also have great significance to the car market analysis development.In volatile external environment, how to maintain its normal production and sales now becomes a major concern of the main problems. Hoping enterprises have better development must have a profound understanding of the market law. In this paper response surface method was used in analysis of the car market sales data. Then we defined different factor weights and factor interactions and analyzed the passenger car market quantization rule.Response surface method (RSM) is mathematics method and the outcome of the combination of statistical techniques. RSM is used for interested problem of modeling and analysis, which is a new method for purpose to find out the optimal value of the response among influence factors. Response surface method has been applied in engineering field, but in the market analysis and economic fields have received very good use. Based on this, the paper puts forward the response surface method will be expanded to economic analysis on passenger cars, the market as the research object, by analyzing its market sales data deeply, so as to change rules of passenger car market profound quantification.This paper introduces the response surface in recent years, as the development and summary of response surface method. After that we is put forward using the response surface method in passenger car market analysis. In the third chapter, we detailed introduced the specific steps of the response surface method analysis application of the passenger car market, including modeling and parameter estimation, the calculation and error analysis, etc. this paper complete introduced the specific methods about that response surface applied in passenger car market through steps above. The introduction about specific steps laid a solid theoretical foundation for the analysis below.The car passenger market is variety because of the complex relationship. In order to better data analysis, a clear measure of a car market, we need to take the car market value for classification. This paper studied on the classification of market value about China's major passenger car for 127 classification model in 2008. It is empirical research that the value classification for main vehicle is obtained according to the market data. Each major car sales and prices is completely determined by the market. As a result that the classification of market value we got is objective. China main passenger car market can be divided into five types of market segmentation according to the market value. Different market segments can be got through the market value. market value of five segmentations is respectively 1.35 billion Yuan, 6.87 billion Yuan, 28.03 billion Yuan, 58.58 billion and 87.04 billion Yuan Therefore, main passenger car market value in China is more than general 180 million Yuan.After determining the value about the classification, this paper did modeling, calculation, analysis and induction respectively with five kinds of market segmentation using response surface method, and got the weight of five kinds of market segmentation and models of mutual influence weight among the corresponding response surface function models. Through analysis of this paper, we can define manufacturers'respective market competition, and help manufacturers accurate formulate marketing strategy and overall business strategy.