The Relationship Among The Value Equity,Brand Equity,Relationship Equity And Customer Loyalty

Competition in the market today, customer loyalty, brand marketing, relationship marketing such that based on the customer-centric marketing theory have become the focus of academic and industries. However, in many related studies, the measurement of customer equity, mostly concentrated in the enterprise value of customer life. Furthermore, the lack of studies based on consumer awareness, especially given the brand's intangible assets in the minds of consumers, particularly those based on the consumer relationship with the brand.The purpose of this article is that from the customer point of view, to analysis the composition of customer equity,and further demonstrates the customer equity impact on customer loyalty. In this article, there are 100 consumers and purchase units of a bio-technology company done the survey. The data analysis tool uses regression analysis. The result improve that the value of customer equity includes the value equity, brand equity and relationship equity. Also, there is a positive relationship between customer equity and customer loyalty. This study based on the bio-technology industry to re-prove that the relationship between customer equity and customer loyalty. It gives bio-technology industries a guidance to plan marketing strategies.