| In recent years, Chinese real estate industry has undergone considerable development, has been a social one of the most important industry attention. Its importance not only in the industry as a leading role in economic growth, but also manifested as " Basic necessities of life " one of the elements of well-off society and realize the harmonious development of economic and social objectives of the enormous impact. With the hot real estate market has gradually entered the sharp increase in corporate real estate industry, market competition has become fierce, cruel. Sales have become the top priority of the various real estate development company. The real estate market is an important part of the market system, the real estate marketing is an important branch of marketing, real estate marketing, real estate market through the exchange of realized or potential to meet the needs of integrated real estate management activities. The aim is to satisfy consumer demand for goods and services, real estate, which includes the actual demand and potential demand. The Center is to realize the exchange of goods, completion of sales activities, marketing activities of all enterprises, video transfer strategy must be firmly carried out around the exchange, conducted by the successful exchange of the value of enterprise products, reproduction of a virtuous circle. The means to carry out a comprehensive marketing campaign that overall marketing and to demand not only for external marketing, but also for internal marketing. Improved sales model, seize opportunities, meet challenges, is any real estate development enterprises should be considered, real estate industry should be taken into account.Hua Real Estate Development Co., Ltd. is one of the real estate industry, small and medium enterprises. The company has a small scale, the main business and more and so on. In the real estate industry, the development of competitive situation, how to develop into place in the enterprise before a serious topic. In addition, although the company since its inception, has made some achievements have been some development, but still many shortcomings and deficiencies. Therefore, establishing a system of science, combined with the actual development of company sales model is of paramount importance.This article is in this context, the first analysis of the current form of the real estate market and sales model. Second, the company finds itself in the socio-economic environment, market environment, industry environment, external environment analysis, combined with the original on the Hua Shan's own sales model problem analysis and product positioning, based on the sales of the company's plan a reality rectification plan.This first chapter introduces the theory of real estate-related knowledge, including the traditional concept of real estate sales, real estate development, the ultimate goal, customer and developer relations, staff team and so on. With an emphasis on the 4Rs theory, general description of the marketing of the importance of a real estate development company. In the second chapter is the current real estate sales are the main mode of the form and a simple analysis. First half of the chapter describes the total amount of China's current real estate market, structure, consumer demand, and future development trends, half of chapter details the current real estate development company's main sales model, and analyze the pros and cons. The third chapter is Mountain real estate development company of the external environment. Mountain first introduced about current development of real estate development companies, including the company's operating condition, economic performance, business structure, organizational structure. Mountain real estate development and is the company's market analysis and product positioning. Finally, a real estate development company Huashan analysis of the industry environment, including general industry conditions and the specific detailed analysis of competitors products. By analyzing real estate development company concluded Huashan in the industry threats and opportunities. Chapter IV is the Mountain real estate development company specific analysis of the current sales model, including marketing plans, promotions management, customer management, etc.. And its applicability and problems of analysis. Chapter V is based on the previous market analysis, product positioning, and real estate development company for the right sales model Huashan questions on the marketing plan program, marketing plan program, advertising campaign, to improve customer resource integration. |
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