Research On Marketing Problems And Countermeasures Of Huajian Company

In this article, the study of the failure of Chinese Construction Company, Xi'an marketing failures case, to find the underlying causes of its failure to analyze the external environment within which it is faced and put forward countermeasures to prevent latecomers face the same fate for the managers of existing enterprises learn from. The size of the enterprise market expansion and efficiency of growth, depends on different regional markets in the branch operations. The reality is that many companies off-site to expand the market ended in failure. In this paper, selected Chinese Construction Company, Xi'an marketing failures case, branch operations aimed at finding common problem, with a view to the future for the company to provide off-site marketing can refer to the proposal.Xi'an, China Construction Company through the failure of marketing analysis, from the start to maintain the spirit of entrepreneurship and innovation, made a series of marketing strategies to increase business in a highly competitive environment, the viability so as to continuously open up new markets, expand market size and enhance corporate business performance.Starting from a marketing point of view the article in innovation theory and methods (Halali of EMBER decision-making model and Puluokete of lateral thinking method) under the guidance, combined with SWOT analysis and comparative analysis, from product re-positioning, competitors further confirmed that the reconstruction of marketing organization, personnel re-select the specific marketing strategies for each of cash to sort out cases of off-site marketing, corporate marketing strategies and marketing model can be replicated. In order to maintain the spirit of entrepreneurship and innovation as the core, through the branches of Chinese Construction Company innovative design, To maintain the formation of a business innovation and entrepreneurial spirit of innovation model can be replicated to enhance the company's market competitiveness and expand market share, to help its occupation Xi'an market, from the regional markets into the national market and even the world market. This conclusion, the study shows the Chinese Construction Company, Xi'an marketing strategies, sum up an innovation and entrepreneurship support for enterprises to open up under the market that can be replicated off-site marketing mode.Article from a successful market for enterprise shift to another new market, the change in operating management, providing a reference value of the mode of thinking.