Study Of The Market Expanding Strategies Of Peng Zhi Yi Achitacture Design Inc

With the rapid growth of national economy, City development, and city-countryside integration, the construction of civil living apartments, commercial facilities and infrastructure continuously fast growth. Science ten years the industry of architectural design has also developed very fast. The development of construction in Shenzhen provides a lot of opportunities to architectural design firms and attracts number of them to come. With the time, the industry of architectural design in Shenzhen develops its higher quality and ability of architectural design and at the same time leads also very intensive competition. When an architectural design firm will keep its competitive advantages in a fierce competitive context, it needs design good market developing strategies based on the management’s version and foresight, as well as good understanding customers, themselves and the competitors.Peng Zhi Yi Architectural design Inc. is architectural design service provider located in Shenzhen. This thesis takes Peng Zhi Yi Architectural design as the researching objective, and analyzes Peng Zhi Yi’s managerial issues by applying theories of marketing strategies, corporate strategies, competitive strategies, organizational behaviors. The thesis examines the developing strategies of Peng Zhi Yi in emerging markets based on analysis of macro market environment, the firm’s current operationsIn the market environment analysis, it examines the macro market environment, the firm’s operations and its characteristics, related market competitions, its facing opportunities and challenges. Based on the Peng Zhi Yi’s Strengths and weakness, macro environmental factors, and competitions in the architectural design industry, the thesis provides the conception of developing strategies and analyzes the market needs and desires, brand issues, and understanding to customers. Based on the analysis, the thesis provides ideas and plans of the developing strategies in emerging markets, prepares the choices of new markets and enters strategies, as well as analyzes the control of implementing the developing strategies.