Marketing Tactics Research Of Chongqing Tianyou Dairy

Integration in the global economy today, more and more intense competition in the economic sphere, while the core competitiveness of the competition also started production from the original product-centric extensive management to brand as the core era of brand competition. Someone once said,"Even if a torch Coca-Cola now all the plant and production equipment were burned the next day, still can rely on the strength of Coca-Cola brand back on its feet,"the power of the brand in today's era of increasingly more important.This article from Qingdao beer brand development process will begin to brand building had made during a series of work to do a systematic combing, and a number of important activities which focus on analysis and summary analysis of its brand-building in the whole play effect on the Tsingtao brand strategy were discussed. At last, Qingdao beer brand development strategy study on the future direction of brand development put forward their own views and plans.Qingdao beer is 100 years of history with national brands, in the hundred years since the development process is also, together with the development of the times has experienced several major changes in business transformation and how to make this century of national pride in carrying the brand with the times Jin, to achieve long-term sustainable development is a Qingdao beer brand management personnel for each shoulder important responsibility. I have the honor to catch up with the key Qingdao beer brand in transition, with the other to join my colleagues conducted a systematic shaping the brand and promotion, especially in the last decade, a clear increase in the operational aspects of the brand of the inputs.Brand-building efforts more targeted than ever before, operating more systematically. Brand-building is not willing to spend money as long as a large number of ads will be able to achieve the goal of a simple process, but first of all pairs of brand positioning, corporate marketing, the long-term strategic direction, the recent marketing objectives with the clear and detailed understanding of the content after the formation fit the enterprise's own brand strategy, and then gradually launched a series of activities, including the media launch, brand promotion activities, including a combination of boxing, all activities independent of each other, but also complement each other, but they are finally focusing on the development strategy of enterprises carried out and planned.