Research Of Direct Marketing Channels Of The Yellow Vest Logistics And Distribution Company

Recently, light companies are reported by the newspapers, magazines and networks as the star of the media and investor's.Yellow Vest e-commerce would also like to make use of its lighting, and achieves the same success. If they get more orders and bigger profits, they will be likely to receive funding from investors.In this background, such research methods are applied as quantitative and qualitative, comparative analysis. First of all, this study sets out mainly from direct marketing and customer relationship management theory. Secondly, through analyzing, the reasons for the success of light companies are found out, the future direction Of the similar enterprises is obtained at the same time. Finally, the article is concluded that light companies are successful not because of lighting, namely, lack of logistics inventory and the necessary workers of information. On the contrary, they must make use of the information systems, which save the cost of labor, increase customer values and corporate profits. In the future, there are only two ways, if the light company's wanted to continue. They either set up shops, or pay attention to comprehensive management information system. Comparing with the status of yellow vest e-commerce, which operates on the basis on call centers, website and directory, a concrete, practical way is provided to enhance the sales and maintain customer loyalty at last. As viewed from the contents of the study, it can be decided into six sections on the whole. The first part is the introduction about the research background. The second part is based of theories researching, including marketing and customer relationship management theory. The third part is of the Yellow Vest E-commerce, which includes the enterprise characteristics and demonstrates its problem in the marketing angle. The fourth part starts from the reason behind the problem to solutions referencing to the practice of successful enterprises. Part V regards the risks and coping strategies of the previous chapter solutions. From the perspective of organizational system and resource allocation, Chapter VI comes to a conclusion of this paper and points out the next research topic briefly.The value of this thesis lies in the analysis of the essence of light companies on the basis of marketing theory. Not only that, but a constructive program for Yellow vest e-commerce is given in the article.