Xi'an Branch Of China United Network Communications CO.LTD Marketing Channel Optimization

Along with the deepening of reform and reorganization of the communications industry,3G business in the formal business of promotion, domestically owned full-service carrier ushered in three opportunities and challenges of a competitive environment. The fierce market competition, can effectively channel resources to promote the use of their products and services to businesses, in order to seize the initiative in order to win market share. Xi'an Branch of China United Network Communications CO.LTD (hereinafter referred to:China Unicom Xi'an Branch) in order to meet the needs of the market for their own marketing channels must be optimized, so as to carry out marketing work has laid a good foundation.In this paper, Xi'an Branch of China United Network Communications CO.LTD as research object, the use of case studies, comparative analysis, SWOT analysis methods and tools of the Xi'an market environment faced by Xi'an Branch of China United Network Communications CO.LTD's existing marketing channels Xi'an organizational elements and organizational methods are analyzed, pointing out that Xi'an Branch of China United Network Communications CO.LTD to channel-optimized necessity and urgency. Through the right channels to optimize an objective manner the advantages, there are disadvantages, potential opportunities and threats facing the analysis, put forward the marketing channel-optimized elements (dimensions) and the optimization of the principles to be followed. Optimization based on the principles of design optimized the structure of marketing channels, of which the elements of the definition of a detailed exposition on the elements of the optimization measures should have the functionality of the design, and optimize all of its proposed measures. Furthermore, optimizing the effect from different angles before and after a comparative analysis, allowing optimization of the direction of greater clarity about the expected results. Finally, in order to ensure optimal marketing channels drawn up measures to effectively implement the floor, this paper from its own channels and channels for two aspects of social agents should take protective measures to a more detail.After this the actual actual data collection, the reality of the collection and analysis, relevant theories, Xi'an Branch of China United Network Communications CO.LTD made marketing channel optimization research program, with a strong timeliness and practical significance, for some time to come full-channel construction, Xi'an Branch of China United Network Communications CO.LTD will have a strong guiding role.