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The Research Of Business Channel Of Heilongjiang Mobile Communication Company

Posted on:2007-03-26Degree:MasterType:Thesis
Country:ChinaCandidate:J G SunFull Text:PDF
GTID:2189360215959457Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China Telecom market go through after numerous resolution and recombinate, the brand-new competition pattern has appeared. The mobile communication market environments of China are fiercer and fiercer, ARPU value is lower and lower, customer's demands are more and more diversified and individualized.This text tries to pass the study on marketing channel construction of the mobile communication company of Heilongjiang, it is discussed how to build the marketing channel of the effective mobile communication company.This text draw the proposition of channel with research thought that problem lead, explain Heilongjiang mobile communication Company have a marketing channel type now , it is analyzed that enterprises have existing problem of channel now, channel existing problem of marketing and current situation of the development of company's market according to the mobile communication Company of Heilongjiang, combine mobile communication dynamic change of market, make composite marketing channel build the scheme for enterprise, put forward build composite marketing principle of channel and ensure measure , make composite marketing construction of channel gear to actual circumstances further.Thesis combine with practice and theory, put forward the solution through tight logic to operator marketing problem that channel run into in actual operation, hope to offer some valuable reference for marketing channel management of other companies through the analysis and settlement of problem.
Keywords/Search Tags:Communication trade, Marketing channel, Channel conflict, Key channel, Expanded channel
PDF Full Text Request
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