China's Household Electrical Appliance Creativity Of Marketing Channel

After more than 30 years'rapid development, China's household electrical appliance enterprises have become one of the most competitive industries, whose market has turned to the buyers from the sellers. With the obvious products synchronization, the competition between the household electrical appliance enterprises has changed from products to marketing channels. In order to take the advantages on the market and make themselves more competitive, the household electrical appliance enterprises increase their market percentage by continous marketing ways. There is a popular saying:Where there is the way,there is the heaven. So the importance of the channels construction is obvious. But the choosing of the channels, the first step of the channels construction, which is directly connected to the efficiency and benefit, is the most important aspect in the advantage construction.Combined with the characters of China's household electrical appliance enterprises, based on the appliance of marketing knowelege and theories, this thesis analyze the development history of household electrical appliance enterprises and the formation of the channel system(including the members in the channel and the model of the channel organization) and reveals the problems in the "channel", raises some creative approaches to household electrical appliance enterprises'marketing...