CY's CE Product Marketing Research

After chinese reform and opening up, WTO in particular, a good many manufacturing Factories invest in our country. The rapid increase in foreign direct investment in China, as well as the fast-growing Chinese market, customer needs, drives the rapid development of China CE market. CE is very commonly used to clean air indoor. In present,there are around 200 enterprises of a certain scale that are producing CE product, technology and market-strategy of the requirements are very strict, and very competitive.In this paper, the use of marketing theory, services marketing, sales management and other related disciplines and theories of knowledge, analysis of CY's products and CE market. First of all, from the full text of CY's history and current situation to start, through the CE market, the macro environment, market opportunities and the use of PECT (policy, economic, cultural and technical), five power analysis, SWOT (strengths, weaknesses and opportunities, threat), and other tools Analysis to identify business and product market competition have strengths and weaknesses. Based on the front of the CE on the market situation at home and abroad combined with CY's analysis of the actual situation, the company developed a marketing goal, opted for a basic marketing strategy, while the breakdown of the CE market, the company chose to tarCYt markets and The structure of tarCYt markets and product positioning. The article also in the combination of channels, production, technology and the choice of the characteristics of the market, developed a marketing strategy and the necessary control measures, and strive to implement the program in the process cocoa interoperability. Papers in the final plan put forward in the implementation of the program in the problems that might arise and to develop appropriate strategies and marketing plans are summarized.