The Discovery And Realization Of Personal Blog Advertising Value

Web2.0 era as representative products, the blog from the bud to less than two years now, but the introduction of China for eight years, but have been deeply involved in all aspects of social life.Blog as a kind of online media products, in addition to the general media products, there is its particularity. As a general media products blog, with the possibility for ad development, and from blog to consider the long-term healthy development of the design, development blog advertising is necessary. Blog as a special media products, in the enjoyment of interactive real-time, accurate statistics can be ads, while developing excellent characteristics, but also by their personal, fragmentation characteristics and face many laws and regulations, development of the main, blog readers and other constraints, which blog advertising determines the development of rigorous and progressive.Personal blog advertising blog advertising value chain development needs to the interests of all parties tied, a division of labor, suited to local conditions at the same time bold innovation, especially in technical and marketing innovations, so as to achieve win-win situation.Development as an integral part of advertising, blog advertising prices to determine, the cost of billing and collection of advertising is not open around the bucket, this paper has done a superficial summary this study.Although the advertising market to explore personal blog worrying situation, but has great potential, personal blog advertising market have much to explore.