Gansu Mobile 3G Product Marketing Strategy

With the arrival of the era of 3G communication, China will enter the development of informationization generally. "Three nets fusion" and "communication system reform", "3G licenses issued", a series of policies and so on, will give our communications industry earth-shaking changes, can bring opportunities and challenges.After three 3G licenses issued to operators, and accelerate the deployment of 3G networks, 3G services for the whole society has become a major event, not fully in the competition, telecommunication operators pay more attention to network construction. However,3G services is the first of three operators for new business together, besides the network construction, marketing and service become the focus of competition.Based on the theoretical foundation for the main marketing, through the investigation and study, the exchange, interview and so on many kinds of ways, obtain first-hand data using SWOT analysis method, the five competitive forces model as research methods.The author hopes that through the Gansu Mobile company product marketing strategy research 3G, a company can ascend Gansu 3G product marketing, and the sustainable development of the company in Gansu, enhance the comprehensive competitiveness of 3G era.The first chapter is the development background of 3G,3G, and characteristics of the development of this research contents and the methods adopted.The second chapter to the related marketing management theory and its application in the telecommunications industry analysis, suggestions are discussed in product marketing has introduced 3G era characteristics and the actual situation in Gansu Mobile company adapted 41 marketing theory.The third chapter analyzes what is 3G products,3G product development situation and future development trend.The fourth chapter with potter analysis of the overall situation of Chinese communication industry and Gansu Mobile company main rivals in the corresponding competition strategy, SWOT analysis of Gansu Mobile company business development of 3G facing advantage, disadvantage, opportunities and threats.The fifth chapter, according to Gansu Mobile Company, the characteristics of 3G product market demand, the 3G product market subdivision and 3G product target customer groups, finally formulated a concrete of specific marketing strategy of Gansu 3G Mobile company product.