AB Company’s Mobile Security Product Marketing Strategy In2012

With the era of mobile Internet, mobile phone has gradually evolved into a morepowerful personal information terminal, which will lead to more and more security issues.The past two years, the market demand of mobile security-related information leakprevention, data protection, anti anti-harassment, anti-virus and other is rapidly growing.Including the traditional security vendors, software developers, handset manufacturers,carriers, etc., more and more market players have begun to participate in the huge potential ofmobile security market in the past.This paper planned the marketing strategies of AB Company’s mobile security product,including conducting research of current marketing environment, competitive strategyposture, and other aspects of user needs, developing marketing strategies from marketsegmentation, target market selection, market positioning, and designing the marketingstrategy of7P. Finally, investment estimation and economic analysis were conducted.In this paper, the theory tools related to marketing were combined closely with the actualprocess of mobile security product’s market research, planning and development. Theresearch results can effectively guide the actual planning and development process of AB’smobile security products and similar products.