The Research Of Marketing Model In Domestic Market For Sunshine Private Offering Fund

Benefit from the development of domestic financial market, Sunshine private offering fund (SPOF) in domestic financial markets as a product of innovation in recent years has been expanding into the domestic capital market.SPOF, also called securities investment trust, is the only legitimate model of private offering fund in China. Our country can benefit from legally developing SPOF in such way like enriching investment tool of capital market, changing the pattern of market competition, impacting traditional operating philosophy and guarding against financial risks. SPOF will play an important role in developing China's securities market and national economy, also it can meet the value-added demand of local high net wealth people.SPOF as a new phenomenon will inevitably income many problems like external regulations limit, the severe competition of domestic public offering funds in the process of development. SPOF marketing model is still at the exploratory stage.The thesis goes from theoretical analysis to the practice analysis. With comparative analysis method, the thesis gets the existing marketing strengths and weaknesses of SPOF. With Combining the characteristics of domestic private banks the thesis put forward such marketing models which are suitable for the current financial market environment.The main contribution of this thesis is:combining the writer's own work experience to definition and classification of SPOF, analyzing the development of domestic private offering fund status, referencing the experience of domestic funds and private offering funds in developed countries and regions, putting forward appropriate recommendations for China's development of the marketing model of SPOF.