A Study Of Present Customer Relationship Marketing Strategy In AD Company

Since 1980s, the conventional marketing theories are more and more difficult to adapt the modern marketing environment with complicated and changeable due to globalization and sharp competition in world economy. So the enterprisers have to extend their view, continuously learn and apply the advanced marketing theories and methods within domestic and abroad in order to have a long-term and broader developing space. As a new type of marketing idea, the customer relationship marketing theory is customer-oriented and it reduces the uncertainty of luck, mistake and blindness. During the past two decades, this marketing strategy has been proofed effective and suitable for long-term development. Depending on the case of AD, the paper points out that its customer resource is the valuable resource which can be exploited to form the new competitive advantage for AD company through SWOT analysis. Based on the theories research of customer relationship marketing, aiming at issues of AD company, the paper puts forward advices for further improvement. It practically and theoretically services as powerful guideline for AD's farther advancement.Implementing customer relationship marketing is the inevitable result of market developing and the certain method for the enterprises to establish their own advantages under competitive condition in the future through papers research. The enterprises will attract and hold the customers through focusing and keeping long-term, healthy, double-win affiliation with customers, strictly fulfilling the customers promise, regarding customer satisfaction as goals and putting away those unhealthy behaviors.At the same time, this paper give practical reference value for middle and small-size companies to find out and orient own advantages, to effectively realize these advantages in the sharp competitive market with so many strong rivals.