Investment In The Securities Of Individual Investment Decision Model-combining BCG Matrix

After a short period of 20 years, the Chinese stock market from scratch, and developed rapidly in promoting China's economic restructuring, develop socialist market economy and played an important role. However, due to the special background of China's stock market and short production time, China's stock market is still a very immature, very impefect ,high-risk market, stock investments too risky. Especially for individual investors, due to lack of professional investment theoretical knowledge and limited funds, the investment behavior of high blindness, face greater risk of investing in stocks. Most of the securities investment model is to reduce investment risk through diversification as an investment strategy, which for individual investors with limited funds is not available, then find a suitable model for individual investors in securities investment is necessary. This article is from the perspective of individual investors for the performance of the particularity of the Chinese stock market, built a simple and feasible investment decision-making model for individual investors, developing mature individual investors, increased individual investors investment income to ensure healthy growth of the stock market, and promote sustainable economic development is of great practical significance.The main research object of this paper is the individual stock market investors, invests in limited stock. Paper is divided into four parts.The first part is an introduction. This article introduces the research background, purpose and significance, and abrard research status and perspective of this research, innovations and shortcomings. With the economic development, individual investors have gradually grown into a very important investment in the main part of the market in the whole play a huge role. However, individual investors on the results, is not satisfactory, individual investors lack of theoretical foundation, there is a big blind, the current domestic and foreign investment for individual investors, there are still less than the theoretical model, this paper from our individual investors current situation,against the characteristics and the structure of individual investors in our country, explore simple and feasible for individual investors in securities investment strategy model, on my personal development and improvement of the investment market has certain practical guideThe second part is overview of the Markowizt mean -variance model. Most investment decisions are in the framework of Markowitz portfolio theory, or carried out under the basic idea, different benefits and risks of the description is different. Portfolio theory until the early 80s it basically complete and thorough scientific system, Western developed countries has become personal, corporate, banking and non-bank financial institutions, of how important theoretical basis for investment management. But the model itself there are many limitations, and the number of requests in the input variable in the estimated value. In introducing the structure of China's individual investors and investment weaknesses, we can draw Markowizt mean variance theoretical model does not apply to China's individual investors.The third part is combined with BCG' matrix individual investor decision-making model. This section is an important part and this is innovation, business management theory to the BCG matrix model analysis effectively and integrate stock market investment decisions, to find common ground between the two different markets meeting point, from Note to explain BCG matrix theory applied to the field of portfolio investment can be feasible and effective.The fouth part of the model's empirical analysis and conclusions and related investment advice. In the article, the third part of our theory describes how to use the BCG Matrix to securities investment, constructed model of the equity investments of individual investors. A new model can effectively end the reality of the market for our application, the most important thing is that this model is feasible, practical.The fourth part is the most critical part of this article A-share market for nearly five years as an empirical analysis of the sample space, the application of new model .investment Final results show the Boston investment portfolio strategy operability and feasibility, but also suggests that Chinese individual investors Structuring of Investment portfolio should be based on the model in the application but also the market and individual circumstances of a concrete investment decisions.