A Study Of The Appraisal On Chinese Shopping Websites Based On AHP

At the end of 1960s,internet shows a good developing tendency when it was invented。After consummating the technique and formulating the rules to norm the communication, the internet we're used to use come true。Nowadays internet can touch every location of our world and play an important role to the development of the world. Although in china internet has existed for a short time, it has a rapid developing speed. By now the number of the people who use internet in china is more than the same in America, takes the first place of the world, and exceeds the average of the internet spreading rate of the world with a rapid development. The above supply a good foundation to the development of the shopping online. At the end of 20th century, a variety of shopping website appears, joy.amzon,eachnet,taobao etc play a primary role in the history of the development of shopping online in china and also start a new situation for it.Because of the people's uncertainty about websites'function and the quality of their goods, and owners of websites have the intention to know its rank of the market and make the strategy。there was the evaluation of the websites since the website appears, but it was confined to the hardware, afterward it's found that a website with good hardware and techniques will not succeed, so in the later some indexes such as product,service and logistics and a serial of evaluating method are used in the appraisal. In the beginning, Qualitative methods were more used; later accurate Quantitative method was used, all those above make the evaluation perfect.The paper summarizes the past theory of evaluation and uses some quantitative method to evaluate the shopping websites, in order to find the problem in the operation and construction, then put forward the solution and direction. There are some innovation in the dissertation, the past papers were limited to analyze the result of the questionnaire, contrary to this,we first analyze the reliability and the validity of the questionnaire to ensure the reasonability of the questionnaire, and make the evaluation perfect. The paper combines the qualitative methods and quantitative methods, makes a thorough survey about the new situation and lay particular stress to the quantitative methods with Delphi, so the result is convincing and representative.The paper makes the following researches, first, giving a simple introduction of the background of Chinese shopping websites and the importance of evaluation, then put forward the thinking and detail of the paper; second, introducing some basic theory and definitions,sorts of the shopping websites and the introduction, and three methods such as questionnaire,Expert interviews and Integrated approach; third, introducing the detail of the questionnaire, deciding the context of the questionnaire, analyzing the reliability and the validity, and make sure the validity of the questionnaire; in the following work, we determine the final index system, make the distribution of the weight of indexes based on AHP, give the final marks to analyze the advantages and the disadvantages in construction and operation, so the costumers can choose better goods and services and owners can find out the problems in hardware and service and improve the merchant process, logistics and aftermarket service; finally, giving a summery of the paper, besides the innovations, confined to the methods and tools, the paper has many manual factor, and the target is mainly on the shopping websites and has a little attention on costumers'needs, the design of the questionnaire has a narrow scale which can direct one-sided。Contrary to this, the paper gives forecast in order to combine the indexes of services, demands of the websites and feature of shopping website to introduce a new evaluating system.