Research On The Evaluation And Countermeasure Of Competitive Power Of China Automobile Industry

Automobile industry has high comprehensive level and great association degree. and it has far-reaching influence both on upstream industries which supply Raw materials and downsream industries which offer survice capital, technology and labor denseness industry, its and is so great that With the development of economic globalization, production globalization and trade liberalization, our automobile industry wins opportunities, and with the global financial crisis of 2008 force us to faces enormous challenges. So in face of fierce competition we must enhance our automobile industry competitiveness.On the basis of reviewing related theoretic literature, combining the study of the characteristics of the Automobile industry in China, put transnational corporation and opportunity as two parts of competitive factors. based on porter-Dunning model, this paper make use of Data Envelopment Analysis to study automobile international industry competitiveness of china on six parts as scale competitiveness, productive competitiveness, production competitiveness, technology competitiveness, market competitiveness and capital competitiveness.The results are summarized: compared with international advanced level, Automobile industry of china has lower level in independent innovation, industrial concentration and fund structure. Finally, based on the analysis results, the paper shows the opportunity and challenge of our Automobile industry and proposes the reference suggestion.