Research On The Evaluation And Promotion Countermeasure Of Competition Ability Of Jilin Automobile Industry

In recent years, along with our country automobile industry's high speed development, the automobile industry becomes an important part in national economy, playing the very important role in national economy's developing process. China automobile industry is rapidly becoming the important component of the world automobile industry and now already become the third automobile producer and the second automobile country of consumption in the world. But in fact, our automobile industry's international competitiveness is still weak. There are many restriction factors restrict our Country's automobile industrial development, such as the overall scale is small, the scale superiority can not obtain the full display; the technical level is low, self-innovate ability is weak; lacks independent brand and consummate service and management system and so on. Therefore, along with our country's internationalization and the global economic integration process's acceleration, how to promote our country automobile industry's competition ability already becomes an urgent duty.Jilin Province is the cradle of China automobile industry. As the pillar industry, the automobile industry is playing the leading role in national economy's development. Under the big background that country want to promote the Northeast old Industrial base, Jilin Province automobile industry will also face new challenge and opportunities. This article takes the Jilin Province automobile industry competition ability as the object of study and makes a summary of the industrial competition ability theory, constructs the evaluation model and has carried on the demonstration analysis. To promote Jilin Province automobile industry's competition ability, basing on domestic and foreign market environment and development opportunities that Jilin Province automobile industry faced, I proposed some countermeasure that will promote the Jilin Province automobile industry's competition ability.The first chapter is introduction. Mainly embarks from the automobile industry's important social position and the current urgent development reality, definitudes the theory value and the practical significance of this selected topic, carries on the general arrangement of the paper main research content, the logical framework structure, as well as the research technique.The second chapter is summary of related theories. Makes a simple summary of existing theory from four aspects that the competition ability, the industrial competition ability, the influencing factors of industrial competition ability and the formation of industrial competition ability, and emphasizes the connotation and influencing factors of industrial competition ability. This chapter is the rationale of constructing the industrial competition ability evaluation model.The third chapter is automobile industry competition ability evaluating indicator system and method study. This chapter firstly definitudes the design principle of industrial competition ability evaluating indicator, and then takes a review to the existing industrial competition ability evaluating indicator research, and regards the automobile industry's characteristic. Through four aspects such as the production's competition ability, the marketing competitiveness, the innovation competition ability, and the capital competition ability to design the automobile industry competition ability evaluating indicator system. Finally chooses factor analytic method as the assessment method.The fourth chapter is competition ability appraisal of Jilin Province automobile industry. This chapter firstly analyzes the present situation of Jilin Province automobile industrial development, then according to the automobile industry competition ability evaluation model which establishes based on this article, collects the complete 18 target data of 22 provinces and cities, applies the SPSS software, from the production competition ability, the market competitiveness, the innovation competition ability and the capital competition ability four aspects to place these 22 provinces and cities, thus analyzes the superiority and the existence question of Jilin Province automobile industry's competition ability.The fifth chapter is the promotion countermeasures for Jilin Province automobile industry's competition ability. Based on analyzing the existent questions of Jilin Province automobile industry's competition ability and realistic situation, proposes a series of countermeasures and suggestion to promote Jilin Province automobile industry competition ability. Our province should use the good national policy, strengthen the international cooperation, make the complete automobile manufacture to a part of globalization division of labor and the assets reorganization system; Through strengthening the enterprise's status in the technological innovation, promoting produces study grinds the unit exploitation, expanding the research and development investment, strengthening corporation with Multinationals and so on to promote the independent innovation ability; Through supporting enterprise's training and attracting innovation talented person, establishing advantageous evaluation and incentive system to attract automobile professionals; Through promoting existing brand value, deepening brand cooperation to promote the independent brand strength; Through positively conforming the spare part enterprise in province, introducing competitive system in the spare part enterprise group interior to advance the spare part module system conformity plan; Vigorously develops automobile industry colony; Develops the automobile trade and the service industry as well as the ingredient supply, the adequate and systematic service positively; Transforms government function, consummates soft environment construction and so on to promote the Jilin Province automobile industry competition ability level.The sixth chapter is conclusion and forecast. Summary the main research conclusion of the full text, sum up existent insufficiency, and definitude the following research direction.