The Game Spirit Creative Advertising

In the tide of economic globalization, power consumption in the whole society eachdomain and levels and expand ceaselessly. Creative advertising theory and the rules of human too prevalent and creative advertising "seriousness" and "scientific thinking, like chains like amazing creative bondage. In the research of the face after creative advertising distress situation, we have to turn back to the most basic human activity, to study human instinct and really can attract the human communication, to explore the best originality.Games, even than human civilization history. The secular human existence of individual freedom and lifestyle is the symbol of human liberation is the symbol of a free spirit, is the world's living condition. Game, with human created. In the human society, the game only retains animal instincts, but one of the activities of human activities, serious spontaneously with survival skills training and intellectual training target. Because of the nature of competition and will show some of the game's pursuit and upward, so only psychological motivation in the game will be completely state of consciousness, a game of freely. Only in the game to show the freedom, the authenticity and the most creative side.Will the game spirit connotation, in the process of game, social significance is production, circulation, exchange, and the relationship between people and emotion, and with a nonphysical state of sustaining development. Because the game itself is a kind of material, beyond the spirit of the game should be defined as a kind of culture. Background in economic and social development of creative interpretation of social form, have the demand of social value.The game of creative thinking boosted the progress of the society development, advertising creative spirit, the game can transcend narrow and scientific standpoint, the breakthrough tradition, more understanding to define the spiritual perspective, on a higher level, grasp the essence of creative advertising culture. This study proposed for creative advertising game spirit meaning and application problem involves psychology, selection, advertising, communication, marketing, aesthetics, philosophy and multi-discipline knowledge, aimed at depth analysis in the modern game spirit of infiltration and creative advertising effects from the origin of game theory as a starting point, the philosophy and aesthetics spirit of game analysis, this paper studies the significance of modern advertisement creativity in game spirit of real application, emphatically analyzed the extensive application in the advertisement.