The Contemporary Chinese SUV Advertisement Aesthetic Research

As society develops,the aesthetic concept and aesthetic demands of automobile have changed along with people's living standard raise and consumption concept change.SUV has become to the new fashion,it is not only meet the needs of contemporary Chinese consumers' consumption and practicability idea,but can also correspond to consumers' aesthetic taste and pursue to modern life.Act as the channel of consumption,in the premise of correspond to the consumers' needs and potential demands,SUV ads spread by print media,film and television media,new media which not merely reflect the current stage of consumer boom,but also reflect the modern life style,life attitude,consumption aesthetic and concept.This paper focus on the aesthetic discussion of the contemporary Chinese SUV advertisement,which are divided into six parts.The introduction part mainly elaborates the significance of topic selection,the research status of relevant fields and research ideas.In the second part,start from the history and development status of SUVs to analyze the SUV is comply with the time change and to meet consumers' needs,consumers pay more attention on SUV's symbolic value than its use value.SUV advertisements always present to people's life in different media forms,it is the reflection of contemporary consumers' consumption desire and aesthetic value but also the epitome of modern life style.Third part,to discuss the aesthetic connotation of SUV advertising media,by means of print media,film and television media,new media these three media types,SUV advertising spread through color and pictures,audio-visual experience to display SUVs' character and temperament,which also transmit the SUV aesthetic sense.In the fourth part,discuss the aesthetic request in SUV advertisement.SUV combine itself closely with consumption desire no matter is from life style presuming,emotional sustenance or symbol of identity and status.In the fifth part,mainly discuss the aesthetic reflection in SUV advertisement.SUV advertisement mold a consumption symbol not only drive the consumption idea transformation but also speedy the hedonism.In the conclusion,summarize the influence bring by SUV and the future developing direction of car advertisement,to help the SUV consumers better recognize the essence of the advertisement and SUVs.