The Real Estate Enterprises Take Some Strategy To The Stakeholder During The Project Services Period

Stakeholder theory stems from the mid-20th century, 80. Freeman first proposed the concept of stakeholders, after 20 years in various management areas to develop. Stakeholder theory will fully absorb the business plan theory, systems theory, corporate social responsibility theory and organizational theory concepts to form a relatively complete system.China's real estate market after 20 years of development, already has more mature characteristics. In the highly competitive real estate market, competitive power of enterprises will be able to take a firm pace of business fundamentals, corporate strategy formulation and implementation of the good will be to ensure the first condition for winning the real estate business. The real estate business have many stakeholders. between the real estate companies and the stakeholder have a symbiotic relationship which they can access to the common profit. In the project life cycle services to various stakeholders to develop targeted strategies will help enterprises to obtain good performance.。This use of the Balanced Scorecard, combined with the real estate industry has the characteristics of enterprises symbiotic strategic performance model is constructed, the model for real estate enterprises in the strategic formulation, based on the interests of the pursuit of symbiosis, with the help of AHP to the interests of the real estate business stakeholders to prioritize, and thus the project life cycle services to various stakeholders treated separately. At the same time the model was also set in line with the characteristics of the real estate business assessment index, by comparing these indicators to examine the feasibility of symbiotic strategy and implementation. This model not only has a certain theoretical significance, but also has a certain value.This paper briefly describes the stakeholders in the project cycle, balanced scorecard, analytic hierarchy process these theoretical concepts and their characteristics, analyzes the development of China's real estate market, and further discussed the real estate business stakeholders symbiotic characteristics of With a number of strategic performance theory of the symbiotic model is constructed. Finally the use of the model of a real estate company's project development case has done a comprehensive analysis and strategy recommendations.