Law And Economics From The Perspective Of The Clothing Brand For Strategic Studies

Garment industry has always been a pillar of China's foreign trade export industries. From the marketing point of view, the present garment enterprises competition has been from product competition, the image of the era of competition the transition to the era of brand competition. The strength of the brand strategy is not only related to the operation of an enterprise, and even affect a country's economic situation. In the current financial crisis, the situation has still not abated, how to establish a series of legal nature of the trade rules to improve the status of clothing brand, improving business conditions and promote stable economic development is particularly important and urgent. The rapid development of economics, the law seems to the solution to this problem provides a new way of thinking, the core idea of this academic research that is legal, rule-making are "efficient" principle. Any law, rule-making should be to promote and improve economic efficiency to meet the requirements of this mode of thought to improve the current world economic situation is of great significance. Only by enhancing the level of corporate profits for the enterprise in order to provide impetus for the development of brand strategy. Which, in turn, only to build a strong brand benefits in order to create a century enterprise, ultimately to promote national economic development. Therefore, the law of economics and corporate brand strategy are all around "benefit" the common objective in theory and practice to a different efforts, the two promote each other and complement each other. This paper is on this premise, the first law of economics and brand strategy, a summary of the relevant theory and analysis, and based on the theoretical analysis and conclude that China's garment industry is currently in the brand strategy development, the problems; second , and then applying the law of economics mode of thought for the brand strategy and development of existing deficiencies in the observations and recommendations to solve the problem; and finally, through the representative significance of Fubon International Group of Hong Kong for long-term social research activities, more profound argument, applying the law of economics to resolve clothing brand strategic development of great significance.