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The Initial Conclusion Of Studying Brand Economics In Fujian Province

Posted on:2013-07-27Degree:MasterType:Thesis
Country:ChinaCandidate:F Y WangFull Text:PDF
GTID:2249330374497352Subject:Communication
Abstract/Summary:PDF Full Text Request
This passage summarized the types and characteristics of brand economics in Fujian Province by combining the economic geography and brand related content uses with the method of reviewing literatures and analyzing dates to study the effects that were caused by environmental factors on brand economics. By way of analyzing two classical brand cases, the passage tried to have a conclusion of general rules, points for attention and possible problems in brand economics developing. At the end of paper, the passage attempted to find out the rules of economic development on the base of summing up the limitations of brand plan in Fujian area, and provided theories to develop brand economics in Fujian province.
Keywords/Search Tags:Brand Economics, Brand Plan, Brand Image, Resources and Environment, Industrial Cluster
PDF Full Text Request
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