The Innovation And Development In The Chinese Investment Fund Product

This thesis analyzed the situation on the Chinese securities investment fund market. Combined with the analysis on the fund account structure, the age structure and the trading behavior of the domestic fund investors, the general designing process are mentioned. The necessary of the innovation refer to the development on the current market.This thesis explored some new innovation and development methods on the target production, the trading action, the marketing and the product structure and analyzed the characteristic of these methods.At last, with the newest policy of the derivation investment is issued recently, two new funds, which classified by the equity and no-equity, are designed.