The Research Of Shanghhai Family Planning Contraceptives Service Based On Customer Orientation

Family planning contraceptives to family planning service is provided by the masses of basic national policy of a public services and public goods, public services, population and family planning system is an important part. 2005, the state proposed deepening the reform contraceptives, family planning contraceptives services, has entered a new stage of development. With the economic transition, social transformation and mobile population increase contraceptives for family planning services, Shanghai is facing many new situations and new problems: the first human, financial, and material resources are limited and can not meet all of all of the diverse, multi- level, individual needs; Second, the structure of clients change, increase; Third, contraceptives for family planning services to the people of childbearing age has put forward new demands. FAMILY PLANNING services want to meet the needs of child-bearing age, people-oriented, improve service capability and level of contraceptives for family planning services must be customer-oriented research. Therefore, based on customer-oriented services research in Shanghai family planning contraceptives has some theoretical significance, but also practical significance.This family planning contraceptives services to Shanghai to study the object, its customer-oriented theory study included three aspects, one to study how limited resources to meet different customer circumstances and offered a responsive service to create customer value. Second, research how to improve family planning contraceptives Shanghai service sector performance evaluation to provide customers with quality service. Third, commitment to research how to establish social services of family planning contraceptives Shanghai dominant position of customer service, give them more right to know, to choose and supervise. This research through five chapters. Chapter I: Introduction, explaining the research background and significance of domestic and foreign research literature review, the basic framework, research methods, and innovation. Chapter: This chapter first defines the family planning contraceptives services, customer-oriented concept of government services, and customer-oriented aspects of the theory and the theory of family planning services and other related analysis. Chapter III: summarizing the foreign government in the public service in the customer-oriented practice of contraceptives for family planning services, the application of Shanghai customer-oriented theory of inspiration. When studying the practice of family planning services, customer-oriented basis of the situation, identify the lack of experience points, as the research. Chapter IV: on the Shanghai family planning services, contraceptives human, financial, and material and other resources are limited, the target structure is changed, the people of childbearing age and other conditions increase the demand level for analysis. Chapter Five: Practice at home and abroad based on the application of the theory, from the three Shanghai-based customer-oriented services of family planning contraceptives.