Study Of Competition Strategy For China Unicomafter 3G Commercial Launch

This thesis discussed the market competition strategy of China Unicom by the use of several different management theories. The focus of this paper is based on the current telecommunication environment. As of this moment, all three domestic operators have ownership to mobile networks after the restructure, and they all have full telecommunication licenses. Thus, without a significant advantage, it is extremely vital to form a new strategy which is directly related to the long term developments. Therefore, China Unicom should adjust their strategy in order to seize the market opportunity. Starting with the 3G commercial status, this paper is looking for new market competition strategies. The tools used are the SWOT analysis and the PEST analysis which will focus on the key factors of competition differentiations. The outputs will result in a strategic plan that covers the entire spectrum of services provided by China Unicom and their competition strategy selection, which will lead them in achieving the triumph they seek within the domestic telecommunication market.The key innovation points are:The first is summarizing the China Unicom's 3G development strategy, including the market entrance strategy; The second is pointing out China Unicom's middle term and long term full services broadband operation strategy.