Baotou Unicom Broadband Service Marketing Strategy Research

With the deepening of telecom reform, telecommunication market has become increasingly competitive. As traditional business, such as voice services, continue to lower profits, broadband services become the major focus of telecom operators to implement strategic transformation, which leads to service competition instead of product competition. In China, the trend of digital development in urban areas is obvious. People’s lives become digital, informative and broadband. Broadband changed many people’s lifestyle and helped to improve their quality skill. The development of broadband services has many benefits, such as the adjustment of urban industrial structure and other areas. Therefore, the marketing strategy of broadband services is critical. In the background of restructure of telecommunications industry and competitive broadband business in Baotou City, study of promoting the market share of broadband services of Baotou China Unicom has important practical significance.Baotou Branch of China Unicom is a subsidiary of China Unicom China Unicom Ltd.in the mainland, since its inception, from small to large scale, the strength from weak to strong, experienced a difficult and glorious course of development, the header occupies a place on the communications market, with strong strength. In the background of the telecom industry restructuring and the Baotou broadband services Baotou small environment become more competitive. Research the way to promote broadband services of Baotou China Unicorn’s market has important practical significance.This paper researches from Baotou China Unicom broadband services’micro environment, using SWOT method to analyze the environment that it is facing. Based on this analysis of the status of the company’s marketing Baotou China Unicom, the future development of the market positioning, and made from a product strategy, pricing strategy, marketing strategy, channel strategy, four aspects of marketing mix, marketing strategy can be implemented for the protection. In the end, the marketing strategy proposed safeguards.