The Business Development Research And Analysis For Domestic And Overseas 3G Operators

In early 2009, in order to further competition in the market equilibrium level, develop full-service operator, under the lead of the MII, China's telecom operators have been restructured. The original five operators, China Mobile, China Unicom, China Netcom, China Telecom and China Railway Communication, reorganized into three companies, which are China Mobile, China Unicom and China Telecom. After the merging and reorganization, the three operaters have mobile and fixed network operate qualifications. All Business operations have become the latest target of three operators.January 7,2009, Industry and Information Technology Departmentnawarded three third-generation mobile communication (3G) licenses to three operators, China Mobile gained operating independently developed by China's TD-SCDMA technology network, China Unicom are relatively mature WCDMA network operators, China Telecom is in the original CDMA network based on the transition to the CDMA2000 network, as a result, China began to enter the 3G era.3G operators have qualified three operators in the year 2009, experienced a rapid network construction phase, will now have to put into a commercial 3G network. Since these three operatoer use three different 3G technique, they use different method and way of strategic planning and marketing aspects. Then, at present, how about the three operators in the business development status? How about their strengths, weaknesses, opportunities and threats? What we can learn from abroad operators who have a 3G network for many years? What their success is based on? Why they are failed? What marketing tools and services that we can learn from them? These are issues to be discussed this article.This paper is structured as follows:PartⅠ:A brief introduction to the status of the domestic mobile operators and 3G operators to make a concrete analysis of the situation. In this part of the content, will analysis China's 3G situation of technology, marketing methods, communication environment, and use SWOT method analysis three operators.PartⅡ:Start analysis from the more successful 3G operator in Japan and South Korea to get 3G operator characteristics and successful reason. And further summary of the successful experience of China's 3G operations provide a reference.PartⅢ:Start analysis from the Hong Kong SAR 3G operators, further discuss Hong Kong's 3G operator's loss reasons and the introduction of business types, what kind of inspiration can be provide to China's 3G operations.PartⅣ:Analysis characteristics of 3G operators in the United States, the importance of the mobile Internet, and through understanding of the U.S. carriers operating summarized as lessons learned.PartⅤ:By analyzing the European market situation, understand the major European 3G Operations, summary, analysis of its strategy of market, and get reference information for Chinese operator.PartⅥ:Summary...