Marketing Strategy And Service Analysis Of Push Mail Service

In this paper we try to discuss "Push Mail" service analysis and marketing promotion strategy as following way from all kinds of MBA knowledge , new service exploit ,experience and manage knowledge :Push Mail service instruction and development phase, service product analysis of Push Mail ,object market analysis of Push Mail, Push Mail marketing promotion strategy. The paper make full analysis about object market environment and service product and then conclude market target of Push Mail service of different telecommunication provider enterprise. The analysis from Push Mail service development, service instruction and product analysis, make use of SWOT analysis method and combination analysis ways, from service development status, function , price, brand, objective client , terminal, service system , value chain and so on . segmentation is : 1. high quality clients marketing;2.enterprise business clients(group clients ) marketing .According this market objective way we discuss the marketing promotion strategy from product strategy ,price strategy, promotion strategy and place.