| Currently, lack of fund is the main difficulty that many small and medium high-techenterprises encountered during their development. And it leads to the failure that theenterprises miss lots of golden opportunities. Therefore capital raising is an important task tothese enterprises. This article is researched on such situation and it is a business plan forcapital raising of AVS Digital Video Broadcasting - Cable High Definition Set Top Box(DVB-C HD STB) project of GQ company. GQ company is a small and medium enterprisewith high technology and powerful technical strength of research and development. And itsproduct of the AVS DVB-C HD STB project has a unique competitive advantage and it facesa broader space for development. When GQ company is promoting this project, the fundscome short. Accordingly, GQ company is in urgent need of new investors to proceed with theproject, so that it will make good use of this opportunity and get more satisfactory andreliable return.As an investment plan for the small and medium high-tech enterprise, this article isstudied and discussed on the following major issues that most investors focus on: its marketdemand, industry competitiveness of this project, risk control, guarantee of its financialmanagement, adjustment of the distribution on investors'profit ratio and so on. Through thestudy of these issues, investors will be reassured by this project and be confidently pumpingin capital.This article is written in the style of business plan. Firstly, the background andsignificance of such research, theory and literature, the organisation of GQ company, projectprogress and competitive advantage of this project are introduced. Through PEST Analysisand Baud's Five Solid Models Analysis, external environment and the environment of theinstant industry for the project are analyzed. Besides, market opportunities which the projectfaces and its own advantages are analyzed by using SWOT analysis. On the basis of suchanalyses, markets are subdivided and target market is chosen. Therefore, the programme ofmarketing strategies are made. The market demand for the project is also predicted.Combining with conservative estimate, finance forecast and evaluation of investment aretaken. Finally, the potential risk is analyzed and predicted, some countermeasures are proposed at the same time.After detailed researching and analysis, it is considered that AVS DVB-C HD STB projectof GQ company is a good project which needs an urgent fund. If the GQ company get all thefunds needed in time, it will give the GQ company and venture investors reliable andsatisfactory returns and they will achieve a win-win situation. |
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